Privacy policy

Why do we collect personal information about you?
We Are High Peak collects personal information about you to inform you about, and provide you with, We Are High Peak products or services, to deal with any enquiries you may have about them and to improve and develop these and the site for the future.

What personal information do we collect?
We Are High Peak collects the following types of personal information about you:

– Identity data: forename and surname, company name (if relevant), gender, marital and family status (if you make this known to us in our dealings), birthday.

– Contact data: e-mail address, telephone number, address, delivery name and address.

– Transaction data: details of the We Are High Peak products or service you have purchased from us and information about whether or not payment has been made.

– Profile data such as log-in information, purchases made by you, your interests and preferences and any feedback and survey responses.

Marketing and communications data such as your preferences in receiving marketing from us and your communication preferences.

With regard to each of your and your authorised users visits to our site we may automatically collect the following information:

– Technical information, including the Internet protocol (IP) address used to connect the computer to the Internet, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

– Information about the visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

We also collect Aggregated Data includes statistical or demographic data, for example we may aggregate your usage data to calculate the percentage of users using a specific Website feature. Aggregate data is not considered personal data, however if we combine aggregate date with personal data we then treat it as personal data.

How do we receive personal information about you?
We Are High Peak receives this personal information about you when you contact us directly via email or telephone to request to purchase a We Are High Peak product or service, to create an account, to make a general enquiry, to provide us with feedback or to request marketing information.

How do we use personal information about you?
We will only use your personal data when the law allows us to—where we need to perform a contract with you or where necessary for our legitimate interests.

We Are High Peak uses personal information about you...
– To identify who you are when you contact us.

– To provide you with the We Are High Peak products you have requested (please note we may not be able to perform a contract to provide products or services if you fail to provide the information requested).

– To ensure payment for We Are High Peak products purchased and to prevent or detect fraud to understand what We Are High Peak products you may be interested in.

– To provide you with e-receipts, to answer your general enquiries or to administer warranty claims or product safety-related communications.

– To contact you regarding your We Are High Peak products.

– To resolve complaints or issues you may have with a We Are High Peak product.

– To manage our relationship with you and send you marketing information about We Are High Peak products or general We Are High Peak news that you may be interested in.

– To invite you to We Are High Peak events you may be interested in.

To improve our customer relationship with you, We Are High Peak uses the information we collect about you:
To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes to improve our site to ensure that content is presented in the most effective manner for you and for your computer as part of our efforts to keep our site safe and secure.

How will we contact you?
We Are High Peak and its third party service providers (eg. Order fulfilment providers, payment processors, marketing fulfilment agencies and customer service agencies) may contact you by post, telephone, email and/or text message.

Who do we provide this personal information to?
We Are High Peak will provide your personal information to: service providers who perform services on our behalf, such as our payment fulfilment provider, delivery providers, marketing fulfilment agencies or IT service providers or professional advisers who provide legal, consultancy, insurance or accounting services; analytics and search engine providers that assist us in the improvement and optimisation of the site the payment facilitators to process payment and to undertake fraud prevention checks.

Where we store your information
All personal information we have about you in store or through the site is stored on secure servers operated by We Are High Peak or its third party IT service providers. Where you have a personal shopping service with members of our staff they may keep your contact details to hand in their records. We have put or ensure that there are in place appropriate security measures and policies to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Where information has been passed to our third party service providers it will be stored on their secure servers. These third party service providers have access to your personal information needed to perform their functions, but may not use it for other purposes.

Data retention
Your personal information will be held in We Are High Peak's customer relationship management systems for an indefinite period. We Are High Peak will carry out periodic data cleanses of this information to ensure that it is up to date and accurate and it is still reasonably necessary for us to retain it to fulfil the purposes we collected it for.

Your rights
You have the following rights in connection with your personal information processed by We Are High Peak:

– Access: you can request access to your personal information and further details about how your personal information is handled by We Are High Peak.

– Object: you have the right to object to our processing of your personal information for direct marketing purposes or where the processing isn’t necessary for the purposes of the contract between us or legitimate interests pursued by We Are High Peak or by a third party.

– Rectification: you can request rectification of any incorrect personal data held about you.

– Erasure: you can request erasure of any personal data where the processing isn’t necessary for the purposes of the contract between us or the legitimate interests pursued by We Are High Peak or by a third party.

You have a right at any time to withdraw consent to receiving marketing from We Are High Peak. Where you opt out of marketing, we may nonetheless retain your information in connection with previous transactions or correspondence for so long as is reasonably necessary.

Changes to our privacy policy
We Are High Peak reserves the right to revise this privacy policy or any part of it from time to time. Please check back frequently to see any updates or changes to our privacy policy.